By adding a lead capture system to your website you are taking the destiny of your business into your own hands. No longer are you simply a passive participant who casts a line and waits for the fish to come to you.
With a lead capture system you have the opportunity to get the names and contact information of potential clients who visit your website for any reason. This means that you can now build a database of potential clients that you can market to. Your lead funnel is dependent on leads, so having a lead capture system is a wise move in your online marketing strategy.
What Is A Lead Capture System Defined
A lead capture system is simply an opt-in box that offers more information, an e-newsletter subscription, a free report or some other freebie in exchange for simple contact information. Typically the information requested is just a name and email address, but some systems do ask for a mailing address and/or a phone number. The less information you request the more chance you have of the person completing the signup.
Because these people have come to your site and then opted to get on your email list, you can feel confident that they are actually interested in your services and products.
Once the lead capture system is in place on your website, you will need to do lead nurturing. All that means is you need to stay in contact with these people.
- Send newsletters regularly, but not too frequently.
- Keep them up to date on new services and products.
Offer special deals for those on your email list. This is a very good way to generate business when things are slow.
You will need to put autoresponders in place, so that as people opt in, they are greeted, welcomed and introduced to your products or services through a series of emails. If you haven’t used a free report to get them to join your email list, offer it now.
By adding a lead capture system to your website, you will acquire a bigger base to market to, and you can touch them regularly with useful information.